Unlocking Profitability in Property Development: Elveden Capital’s Journey through the NPPF Landscape.
Foundations of Opportunity – Elveden Capital’s Strategic Move in Elstree
In the heart of Elstree, Hertfordshire, Elveden Capital embarked on a transformative project: a three-storey development comprising nine luxury apartments, boasting a Gross Development Value (GDV) nearing £13.5 million. This venture wasn’t just about bricks and mortar; it was a calculated response to the evolving National Planning Policy Framework (NPPF) introduced in December 2024.
The revised NPPF emphasized a “brownfield first” approach, encouraging developments on previously used land to meet the government’s ambitious target of delivering 1.5 million homes over five years. Elveden Capital identified a prime brownfield site in Elstree, aligning perfectly with this directive.
Moreover, the NPPF introduced the concept of “grey belt” land—areas within the green belt that are of lower environmental quality and thus more suitable for development. This reclassification opened new avenues for developers like Elveden Capital to explore sites previously deemed off-limits.
By aligning their project with the NPPF’s focus areas, Elveden Capital positioned themselves to benefit from streamlined planning approvals and increased investor confidence, setting the stage for a profitable development backed by external equity and development finance.
